Product design Collection
Yad-Yar App to interact with elderlies
How did this happen?
I took on the "Yad-Yar" project with a strong desire to make a difference. Designing an amusement app for seniors felt like the right way to address real-world challenges.
Yad-Yar's mission to combat elderly isolation struck a chord with me, and collaborating with a startup and healthcare experts allowed me to blend design and healthcare insights seamlessly.
Client
Tehran Alzheimer's Association research lab.
My Role
UX/ UI designer.
Tools
Adobe XD, Corel Draw, Figma.
Timeline, Location
June 2022, Tehran.
Project Overview
This app was designed for individuals aged 50 and above with the objective of enhancing cognitive performance and reducing social marginalization.
Yad-Yar app offers a comprehensive cognitive improvement experience, utilizing features such as cognitive psychology, brain memory, cognitive abilities, and digital therapy.
Challenge
How might we design an engaging and user-friendly cognitive improvement app that encourages social interaction among individuals aged 50 and above while enhancing their cognitive functions?
Approach
To create a user-centric design approach for our project, we conducted extensive user experience (UX) research, which included benchmarking, interviews, questionnaires, and an in-depth exploration of information architecture and user flow.
Design Decisions
Design Overview
User Flow
User Journey Map
Logo design
Typography
Illustrations
Color Style
Wireframing
Wireframing
Solution
Our expertise in UCD and presented ready-to-use prototypes in a short period of time allowed us to do usability tests with real users to gather insight. The team repeated this process to make sure that Yad Yar is a user-friendly and culturally sensitive digital platform for users.
High Fidelity Wireframe
Result
The choosen design approach prioritized user engagement through interactive elements and gamification, creating an enjoyable experience. The team recognized the importance of cultural sensitivity in Iran, tailoring the app to align with cultural preferences.
The iterative design process allowed continuous improvement, aided by usability testing and user feedback, resulting in enhanced user-friendliness. The clear information architecture ensured ease of use, catering to both tech-savvy and non-tech-savvy users.
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