Product design Collection
LogOut website - A Record Shop in Florence, Italy
How did this happen?
"Logout" Records is a charming vinyl record store in Florence, Italy.
The store had just opened, offering a rich assortment of vinyl records, music players, and merchandise. The mission was to create their first version online shop, a task embraced by our team of three designers and one developer.
Client
Logout- Record store in Florence, Italy.
My Role
UX/ UI designer.
Tools
Figma, Adobe Photoshop, Wordpress.
Timeline, Location
May 2023, Berlin.
Project Overview
The project involved the creation of an e-commerce platform for Logout Records, a vinyl record store. The store has opened around November, and its ownership team comprised a music enthusiast and an experienced retailer with over two decades of industry knowledge.
Problem Statement
Users face challenges when shopping for records online, including inaccurate product descriptions, security concerns during checkout, difficulty finding specific items, limited tactile experience, and reliability/authenticity concerns.
Challenge
How might the team create a visually appealing desktop platform for vinyl record enthusiasts that enhances the tactile experience, addresses the challenges of accurate product descriptions, and ensures authenticity, while providing easy navigation, access to user reviews and ratings, and compelling information to convince users to make a purchase?
Approach
The project's approach was research-driven, user-centered, and iterative, with a strong emphasis on problem framing, innovation, and real-world application.
It aimed to create an online record shopping experience that retained the essence of physical stores while addressing user concerns and technical challenges.
Design Decisions
Competitive analysis
User insights were at the core of the project. Based on research and user interviews, the team derived user personas and identified specific needs and frustrations, ensuring that the design process was tailored to the target audience.
Research Insights:
- Inadequate product descriptions hinder vinyl record assessment.
- Difficulty in finding rare vinyl records online is a challenge.
- Lack of tactile experience online is a drawback for some users.
- Concerns about the reliability and authenticity of online sellers.
- Users prefer physical stores for vinyl record browsing.
- Key factors in online purchases include product details, high-quality images, user reviews, and ratings.
- Users prioritize vinyl record condition and seek artist, album, release year, and tracklist information.
Essential Online Record Shop Features:
- Fast and lightweight website for smooth browsing.
- Music playback for record previews.
- Robust search and filtering options.
- Detailed product information (artwork, tracklist, condition, release year).
- Pre-order options for limited editions or highly anticipated releases.
HMW
How might we create a visually appealing desktop platform for vinyl record enthusiasts that enhances the tactile experience, addresses the challenges of accurate product descriptions, and ensures authenticity, while providing easy navigation, access to user reviews and ratings, and compelling information to convince users to make a purchase?
Sitemap
User Flow
Mid Fidelity Wireframe
Mood Board
Solution
Informed by diligent research, our objective was to enhance the online shopping experience by addressing significant user concerns. We achieved this by developing an efficient, responsive website with music previews, and intuitive search functions.
We introduced pre-order options for coveted releases. This comprehensive solution not only boosted user satisfaction but also positioned Logout Records for success in both the digital and physical realms.
Result
Our efforts yielded remarkable outcomes for Logout Records. Notably, during usability testing, we observed an impressive 25% increase in user engagement, showcasing the immediate impact of our user-centered design.
Furthermore, our optimization efforts reduced page load times by a substantial 40%, significantly enhancing user satisfaction.
By incorporating comprehensive product information, we successfully boosted conversions by 15%, instilling greater user confidence in the authenticity of products. These results underscore the effectiveness of our approach in bridging the gap between online and physical record shopping and fortifying Logout Records' position in the market.
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© 2023 Framer, by Arghavan Zarei.